Chapter 10 on Cover Letters discusses how to write and understand the tools and techniques behind a stand-out cover letter for job applications. A few items I would point out for readers would be to take the extra time and hone in on those small details because those are what matter in and out of the professional sphere; employers know that. Things such as checking out the website to try and understand the essence of the company and if you think it’s a good fit, making a quick call asking for some names or information about the company, and always paying attention to grammar, spelling, and format. This indicates other themes that resonate with this course as well, such as an overall responsibility for your writing that highlights you, your education, and your character. Despite the cover letter being a business document, adding those key points of personalization will help set you apart. Another crucial element to take into consideration builds upon what the last chapter discussed, the AIDA format. Layering in the Cs of good professional writing, the chapter also highlights how to manipulate that basic formula into personalized and effective information for each job application with ideas such as writing for an audience of a prospective employer who wants to know what you can do for them. It’s also important to remember that the cover letter is not where you delve into specific details of your best and most awe-inspiring accomplishments but a short and persuasive insight into what’s to come.