Chapter 16 on Group Presentations focuses on the concrete and specific formulas to ensure that a group presentation – prevalent in the business/professional world – is persuasive, effective, and consistent. With an emphasis on the etiquette portion of the presentation, I found that some crucial elements included strong group coordination and communication, such as formal dress, introductions, and well-practiced and timed transitions. Another central point is to follow the AIDA model even in a presentation, especially relevant to our class, where the aim is to sell a product. For example, the chapter discusses having a clear idea of what we want our audience to feel, think and do after the presentation – creating attention, interest, desire, and action. As with both group and individual presentations, it is essential to rehearse and practice as a team so you feel confident and your audience will regard you as an expert on your topic – that practice portion also helps ensure less fidgeting, excellent eye contact, and a calm persona.